The warmth of Iceland
The icelandic wool has been with icelanders since colonization. The wool has evolved for 1100 years in the cold, northern climate, resulting in a light and water repellant wool with superb heat retention and breathability.
Made in Reykjavík
All our products are made in our factory in Reykjavík. This means that the whole supply chain of our main raw material, Icelandic wool, stays in its country of origin. We believe in this kind of value creation. We create jobs in Iceland, enhance human life and most importantly, we respect nature.